If you've watched TV within the past few weeks, particularly any of the four major networks, you might've seen or at least heard part of a new creative advertisement that McDonald's is running. The fast food chain is currently offering their filet-o-fish sandwich - likely to coincide with Lent. Heck, every fast food chain is offering some sort of fish sandwich during this time of year; so you know it can't be a coincidence. But McDonalds' ad for the filet-o-fish is unique, because it offers a catchy jingle and includes a funny situation between the two characters. For those of you who may be out of the loop, here is the ad in question:
So in the advertisement, we have a gentleman in his garage sitting down eating a fillet-o-fish sandwich from McDonald's. As he takes a bite, the mechanical singing fish starts ... well, singing. He is lamenting about the guy eating the sandwich and exclaims, "give me back that fillet-o-fish, give me that fish." But the guy is absolutely unfazed and is quite enjoying his sandwich from McDonald's. In fact, it appears like guy is in his own world as the fish serenades him; well more like chastises him for eating the fillet-o-fish. Then comes in the second gentleman, who is completely innocent of any wrong doing, which he brings back a drill that he borrowed from his neighbor. No words are exchanged and frankly, none has to be uttered because the body language and facial expressions in this 30 second ad are priceless on their own. As the second guy enters the garage and hears the song from the mechanical fish - he sheepishly peeks over at his neighbor, then looks back at the fish. The expression on his face is like "what the heck is this?!" He's surprised, shocked, and probably pretty freaked out. Meanwhile, his buddy is still sitting down chowing on his filet-o-fish sandwich, absolutely unfazed by what is happening. The mechanical fish ends the song with the lyrics, "what if it were you hanging up on this wall, if it were you in that sandwich you wouldn't be laughing at all!" Absolutely brilliant!
I've seen this commercial quite a bit and it still hasn't gotten old yet. However, there is always that risk of catchy jingle-overload where I'll come to loathe even hearing that song. So I have to be careful I don't overdo it, otherwise I'll come to hate one of the greatest McDonald's commercials ever created. The majority of people out there find this TV ad fantastic, however, not everyone is a fan. And I think the reason why is because they were exposed to the ad for too long, thus they got sick of hearing the jingle. Heck, one of the reasons why this ad is so popular is because of the jingle itself. It's so catchy that you'll end up singing it to yourself for hours on end. And I'm sure you've known of someone that has owned one of those mechanical singing fish. Maybe you or your family has owned one yourself! We still have our Travis the Trout singing fish, but it no longer sings. I think my dad has it leaning up against the wall in his garage. They were one of those great fads from the 1990's; extremely popular in their peak, but quickly became out of style and people couldn't wait to get rid of them. They either ended up in landfills across America or place up in attics or basements. Just like that, they were quickly dispatched. However, their legacy lives on and with the help of that McDonald's TV ad, they may soon become just as popular as they once were in the 1990's.
You might not be totally enthused to buy a filet-o-fish sandwich from McDonald's after watching that ad but you probably will be humming, if not singing along to that jingle for quite some time. And hey, you might end up getting creative with it and show up at a McDonald's restaurant and blare it at the top of your lungs to all of the other patrons in the restaurant like the kids in the clip below. Sure, they were being mischievous and they immediately left the restaurant after they concluded their crooning, but they were the first to sing their own rendition of the jingle and post it on YouTube. That's an award in of itself ... or not.
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